4 Fuks Saké

A Quality Newspaper.

An endearing Sun promo celebrating 40 years of the 'UK's favourite handheld,' with respect to Apple.

It's Not Rock It's Science

Just written an article on music, brands, sponsorship and 2010 for someone, so why not post it here too. Thanks to John Tyrrell for the gag, 5 years ago.

Download Music In 2010

Clever Shit #103: Gordon Gustavsson, IKEA Malmo

Been working with IKEA for all of 3 weeks now. If this quality of brain power exists inside their business, well, it should be fun.

Money. Twitter. Measurement. The Usual.

Go online, look for social media debate around Twitter, and you're a click away from two debates.

1. How does anyone make any money from Twitter?

2. How do you measure ROI on social media?

The answer to the first one is simple. Go into the conference production business, or start manufacturing lanyards. The big winners so far are anybody who cashes in on the thousands of bodies in and around the industry short on paid-for client work, and long on love of the sound of their own voice.

If you can't beat them, join them. So yesterday, Mike took his business cards down to the O2. Don't watch Olly Murs clips - kick off your shoes and enjoy all 17 minutes of it. James Poulter is your host.

Second, here courtesy of David Berkowitz has written an outstanding post - 100 ways to measure social media. There is one flaw. If I'm a client, I still can't work out whether any of them will increase sales of my product. 

Currently working on this. When it's done, 4 Fuks Saké readers will get first dibs on the tickets to the resultant conference in the New Year.

'The Floyd' On Primrose Hill

 

'Dark Side Of The Moon' album cover recreated on Primrose Hill in London last night.

Why?

So that people watch their 1994 Earl's Court performance of the album this Friday, on Sky Arts 1 HD.

Done by us.

Clever Shit (Again)

He built it. She found it for me.

Advertising That Works #2

And then you see this.

And it might just be enough to kid yourself that you'll be greeted with a smile and tray of non-shit food. Fair do's to all concerned at Leo Burnett and Ronald's HQ.

Advertising That Works #1

It broke a while ago, but saw it on Tottenham Ct Road tube platform for the first time today. I don't really get the 'desperation' angle. This is absolute class.

Fair play to M&C Saatchi for developing it, and for the client for buying it. People will do exactly what the poster tells them to. Which is the whole point isn't it?

My 16 month son gets it. He walks around the house turning all the electricity off at the mains. By the time he gets to my age he'll be asking why I never followed his lead. Time to get busy.

Social Media Guru

Courtesy of @FinchFactor and @matt_creamer (whoever they are). And why can't they spell their names properly?