Welcome to another digital pocket of hot air.
Let me introduce myself to begin with, and you can make your own decision as to whether you want to stay.
This is going to be about public relations, advertising, any form of communication, Asia, UK, sport probably, and any stuff I find that's interesting.
I promise I will never post with the following phrases:
- "I had a typically combative conversation with x, my client, the other day..."
- "As I was boarding a flight / waiting at an airport lounge it occurred to me..."
- "We are close to kicking off an exciting project with client x..."
and will do my best to avoid the words '3rd party,' 'influencer,' 'opinion former,' and 'brand equity.'
What I will be writing and talking about are the things I'm passionate about - one of them being the discipline of public relations. I've spent ten years in this business creating stories that have helped sell things for Nintendo, Reebok, Nokia, Unilever, Intel and many more. I've worked in Europe and now Asia-Pacific.
It's a simple job really, made complicated by PR people who try their best to make it complicated. When people want to buy something, they seek opinions from people they trust. Our job is to make sure those opinions they receive are accurate, attractive and exciting.
More on this, provided I keep myself interested.
From home in Hong Kong.