Thanks to Brian Solis at PR 2.0 for bringing this one to to my attention....
Have I missed an era, or just lapsed into a coma without noticing?
The PR industry I work in is one which is staging "all you need to know about Web 2.0 but were afraid to ask" conferences to its clients as fast as it can. Education of staff is equally as frantic as the clients. Only a handful of agencies are actually doing some real, meaningful, influential work. (Yes boss, I believe we are in that category).
Our industry just loves to talk - that's why we're in it I guess. But if "PR 2.0", or more simply "PR", is going to adapt, it needs to prove it through delivery not hot air. Through evidence, not spin. Woe betide anyone - whoever they are - who fails to follow up their own hype with substance. (Sort of like Oasis's 3rd album which was all hype but...)