Bangers. Bollocks.

Economics and psychiatry are uncomfortable bedfellows. Every newspaper in the UK will contain at least 20 mentions of the phrase "credit crunch" every morning. The drip-drip of an indicator here, a rumour there, a rise one week, a fall somewhere else and before you know another retail bank has dropped off a cliff. We talk ourselves in and out of recession with ease.

Amongst all this, watching a brand make a few extra quid off the fact that we've not got any quid to spend, is a strange paradox. Some would say cynical. What else to make of ASDA's launch of the "credit crunch" sausages as reported in yesterday's headlines? The spin goes that ASDA are bring a meal to the table for £1.60 and that's great. On the flipside, looks like an exercise in taking the piss out of poor people, to get richer 'coping classes' to buy slightly cheaper ready meals.