Press play on above clip.
After 90 seconds the following happens:
5% go "that's sexist."
Another 5% debate it in advertising magazines, blogs and forums with their mates and draw no conclusion.
90% go "that's cool."
The result: when faced with a choice between equally priced transatlantic flights on either BA, BMI, United Airlines and Virgin Atlantic - more people will opt for a ticket from Virgin Atlantic. They think, if they all cost about the same, I'll go for the one that looks most fun.
That's the way it works, isn't it?