Big Brother "axed" says The Sun. Before you take the piss, was it your idea to knock up a portakabin and then make £25million a year? The format deserves to go down as one of the great business achievements in television history.
Channel 4 and Endemol deserve nothing but respect for devising a format that is commercially stupendous, and still looks ahead of its time, (even if the content it produces has become just a little predictable). Its simplicity is everything. Stick some people in a box, peer at them via your TV, mobile, computer or tabloid newspaper and then persuade people to spend more money sending texts, making calls, buying the sponsor's products. People do.
Endemol CEO Tim Hincks says Big Brother "is the only really convincing multiplatform idea and format in the UK". He could add the world - the format has been exported to over 70 countries. In reality, there are shit loads of them - but Hincks' people showed them the path to gold.
Can't wait to see the back of it myself. And that's nothing but pure jealousy.