That said, shareholders aren’t going to take too kindly to days when the share price drops 16%.
The headlines say the supermarket's Christmas campaign failed to entice shoppers into store. This won't be a marketing issue, but an operational one. This is a company that is massive, bloated and listless. Its non-food businesses have done bonkers numbers in the last few years, and now occupy enormous acres of floor space. The shrinking core food business retracts apologetically, literally in front of the eyes of customers.
Its massive bloatedness and no doubt hideous bureaucracy, will be hampering clear thinking and communication. Its nearest and dearest rivals remain crystal in the conscious of the public. ASDA – price. Sainsbury’s – value. Waitrose – posh. Lidl/ALDI – cheap. Tesco? Huge and "I don’t know where everything is."
For a large of the population that’s the level of decision-making as the keys go into the ignition.
Politicians and Twitter are going to end up eating each other. Watch Question Time or listen to Any Questions, and it's not enough to listen to the views of 5 guests and an audience of 100 people. You have to have a Dimbleby stumbling over the term 'hashtag' before they start.
In its purest form, politics is about shaping a debate and influencing people within a larger narrative called society. Ideas and arguments need oxygen. They need room to breathe. They generally need more than 140 characters. Speeches, articles, print, blogs, podcasts. They're all there. And we do have time to think about these things.
Just use 130 characters and a bit.ly next time Diane. Save yourself a world of shit.