The 2013 edition of Havas Meaningful Brands is out today. It operates on a simple premise. Brands that make things better, lives easier, give you a bit of fun, or make your Mum happier will sell more stuff. Here is a shit load of smart methodology and research that proves it.
In the UK Clarks are in at number one, and an eyebrow raising ASDA at 3. (If you will set your stall out to drive prices as low as you can go, then expect to be popular).