For Fuks Saké

PR Case Studies ref: McClaren '08

When you start a new job, don't pretend to be someone you're not. Like pretend to be Dutch. Or simply be a twat. Full marks to the Mirror for bringing this to our attention.

It's Still A Girl's Game

Lacoste...tennis 75 years from now.

The 00's: Remembered For Music, Or Technology?

I saw this question on a forum and it got me wondering, will the 00's (I loathe the word noughties) be remembered for the technological advancements in music, rather than the music itself?

The 50s gave us rock 'n' roll, the 60's pop/rock/psychedelia, the 70's glam/funk/disco/punk, the 80's more punk/more disco/new romantics/hip-hop/acid house/indie/baggy/shoegaze the 90's more shoegaze/more indie/grunge/britpop/trip-hop/gangster rap/trance/techno/post rock etc... (not an exhaustive list by any means) but this decade...Coldplay-esque stadium rock? Won't the decade be remembered for the iPod and file-sharing instead?

Is there an exhaustion? I've struggled to come up with a better answer than electro, which to be honest is merely a sub-genre of dance. When was the last band to come out, and the world just collectively went "....WTF!"? The Klaxons? Maybe, but then I think their sound is just following on from early Acid House.

I guess my point is, where will the next sub-genre come from? Will we look back at the present and say to ourselves "I remember when all you could download was an mp3. An MP3!!!!" Maybe the reason I can't think of where the future of music is going to from is cos I'm sat here in an office, and not holed up in a studio, with Dr. Dre (who's Detox album, I'm very confident, will bend my head) actually trying to find the answer.

Dave Macnamara

Stay In All Night You'd Never See Them

Spot The Bull

Asian Intelligence

How to get instantly smart on Asia, the Internet and other things. Norman Lewis: "To See The Future of the Internet, Look East," in the excellent Spiked.

The Day There Was No News

Beautiful. Will Luke the sourcer. Wyld Stallions the talent. 

Burma

Shot by Ogilvy in Amsterdam, on MTV, doing the rounds virally. Burma.

To get more involved join Tim Whirledge's Facebook group,  or go straight here .  

Macsturbation

Another Culture Lesson

Throughout Asia, an 'instant noodle meal solution,' is an efficient, tasty and wholesome snack. Here in the UK we have Pot Noodle. Our and AKQA's latest work for them, with more than just a nod to Guinness...