For Fuks Saké

It's Still A Girl's Game

Lacoste...tennis 75 years from now.

Stay In All Night You'd Never See Them

Spot The Bull

Eat Fat & Love It

You could never accuse Burger King of being sanctimonious. Whilst McDonald's take the flak for forcefeeding fat down kids throats, BK crack on regardless. It's quite simple - give 'em what they want.

Heavy drinkers and fat boys have a new challenge with the news that Burger King is to launch 'the 6 Pack,' a burger designed for sharing. That's what they say - the real challenge is whether you can eat one yourself.  It's one burger in six rolls which the fat eater is expected to tear off portions. £4.49 for the burger. £5.69 for a meal. Good luck to them.

As for McDonald's, they disgust me.

The Day There Was No News

Beautiful. Will Luke the sourcer. Wyld Stallions the talent. 

Sex, City, Loads Of Cash

Is there any point in actually going to see Sex And The City? If you were to cut out all the pictures that have appeared in Heat, londonpaper and London Lite  over the past 12 months, you could arrange them to spell out the entire 2 hour plot.

There's also a barrage of product placement coming your way - 8 brands in total - which didn't go unnoticed to the BBC News reporter at the premiere the other night.  Hollywood isn't noticed for its subtlety in this area - but it will be sad to see Mercedes Benz getting the same treatment from Sarah Jessica Parker that Alan Partridge gave his Rover (courtesy of Norfolk Rover Group).

Sex And The City has a huge, and loyal fanbase, which quite clearly I don't fall into. (I'm knocking this post out before heading up to Lord's to watch cricket for fuck's sake). Nevertheless, I do feel slightly protective of all the female 30-somethings heading into cinemas across the globe this weekend. Hold on tight to your purse girls - your sistas are gunning for your cash. 

Macsturbation

Mental Disintegration

Whoever said sport and politics don't mix, was talking bollocks. They mix so well together they're practically the same thing.

Now the football's done, the only spectator sport worth watching is how long Gordon Brown can last without going completely spastic.  Like the great psychological sporting feasts: the back 9 at Augusta on Sunday, the ebb and flow of Test match, 9 months of Ferguson vs Mourinho/Wenger/Keegan mental warfare - there is joy to be had in watching the mental disintegration of the PM. It's as though Steve Waugh, not Andy Coulson, is running the Tory media machine.

Mental disintegration  - usually in the school playground - currently in Westminster follows a simple path:

1. If someone has pretensions - reveal them to empty and then laugh at them so they feel small.
(Global? Big thinker? How come you have all that time to scheme and plot? You're not very decisive are you for someone so clever...)

2. If they feel vulnerable in a certain area - bring it to everyone's attention, and point at him.
(You're a control freak. You send emails at 4am. Why do you bite your nails?  You're surrounded by  a cabinet of droids.)

3. Use insignificant irritants to convey your message...
(Cherie, the blow-dryed Lord Levy, scrotes from the back bench, Cameron)

4. Sit back and wait.

In time your victim will either burst into tears, lash out wildly, or both. You then close the deal by laughing in their face.

Let's aim to have him committed by August. Match of the Day will be back by then.

Guys

The market for men's toiletries has risen by 800% in seven years, according to a not very interesting news piece in today's Observer. This isn't surprising. Pre-Beckham, anyone who rubbed anything other than mud, coal or Brut into their faces was obviously gay; or a 'poof,' a word you don't hear too often these days.

Let's be clear. This growth isn't driven by men. It's driven by 'guys.'

Who deemed it socially acceptable to use the word 'guy' or 'guys' to describe men? 

'Guys definitely want to look younger and they're interested in having the tools to do so,' said Brian Boye of Men's Health, offering up a cheap quote in the piece. It's an utterly offensive term, applied to the most inoffensive of people. 'Guys.' The Lynx brand managers always used to refer to them, implying sophistication, a clutch of Coldplay albums, skinny lattes and a flat in Battersea. The sort that think it's acceptable to write 'hey,' to another man in an email.

In 100 years time they'll be no genitals left on the planet.

Another Culture Lesson

Throughout Asia, an 'instant noodle meal solution,' is an efficient, tasty and wholesome snack. Here in the UK we have Pot Noodle. Our and AKQA's latest work for them, with more than just a nod to Guinness...