Positive word of mouth sells products. Brands and products that are talked about, shared, recommended or loved, sell. Brands and products that are ignored, fail. Marketers doodle on pads in meetings, thinking, "how do I secure positive word of mouth, or 'talkability' for my brand?"
For global marketers, there's a bigger question. How do I create positive word of mouth and fame for my global brand across different cultures, in different languages, through different media contexts?
Is it possible to create global 'talkability' for a brand or idea?
If so, how is it done?
Want to know? Click on the link and read Creating Global 'Talkability'. It's written by me.