15 days to go - personally, can't wait. The sanctimonious whining of anyone from Spielberg to Konnie Huq can be parked to one side. Seeing China have its well deserved moment in the sun will be captivating, breathtaking and awe-inspiring. Londoners are about to get a big wake-up call.
BBC Sport are giving it the best possible shot. Their campaign is a cracker. Simple insight (no-one's got anyone to supoort therefore they won't care), matched with simple idea (who will you support?), execute it smartly (like they always do) and then throw the kitchen sink at it (the campaign is everywhere on telly and online). There's just a chance with them, that this won't be buried on BBC3 alongside Garth Crooks.
Come Friday night and a few pints, my mates and I have all agreed that all of us are alright at being marketers / PRs / accountants / fund managers / solicitors / whatever. But we'd all be geniuses if we were given the chance to do the music for the all the montages on Football Focus. I don't think so somehow.