Let's get moving then...

Welcome to another digital pocket of hot air.

Let me introduce myself to begin with, and you can make your own decision as to whether you want to stay.

This is going to be about public relations, advertising, any form of communication, Asia, UK, sport probably, and any stuff I find that's interesting.

I promise I will never post with the following phrases:

• "I had a typically combative conversation with x, my client, the other day..."
• "As I was boarding a flight / waiting at an airport lounge it occurred to me..."
• "We are close to kicking off an exciting project with client x..."

and will do my best to avoid the words '3rd party,' 'influencer,' 'opinion former,' and 'brand equity.'

What I will be writing and talking about are the things I'm passionate about - one of them being the discipline of public relations. I've spent ten years in this business creating stories that have helped sell things for Nintendo, Reebok, Nokia, Unilever, Intel and many more. I've worked in Europe and now Asia-Pacific.

It's a simple job really, made complicated by PR people who try their best to make it complicated. When people want to buy something, they seek opinions from people they trust. Our job is to make sure those opinions they receive are accurate, attractive and exciting.

More on this, provided I keep myself interested.

From home in Hong Kong.

Jim

Comments

[Sarah]

I really like your definition of PR. Sharing accurate, attractive and exciting information about a client to the public sounds like something any company would want from a PR practitioner!

[Rohit]

Don't forget the word "leverage" ... needs to be on everyone's do not use list! But seriously, welcome to the blogosphere, I'm really looking forward to reading your blog and your smart thinking that I've already had the chance to experience in our limited work together. And thanks for the great shot of HK - takes me back to a moment several years ago where I snuck atop the roof of Victoria Peak and stood high above skyscrapers. I may never get that high again ... there's really no place like Hong Kong.

[giles rhys jones]

actually looks like the view from my old flat on robinson road. it is astonishing that pr is often not given the justice it deserves. given the impact of next generation internet on exactly who is trusted, their sheer volume and fragmented nature, how to influence them is increasing in importance. i look forward to reading more from you.