Is there any point in actually going to see Sex And The City? If you were to cut out all the pictures that have appeared in Heat, londonpaper and London Lite over the past 12 months, you could arrange them to spell out the entire 2 hour plot.
There's also a barrage of product placement coming your way - 8 brands in total - which didn't go unnoticed to the BBC News reporter at the premiere the other night. Hollywood isn't noticed for its subtlety in this area - but it will be sad to see Mercedes Benz getting the same treatment from Sarah Jessica Parker that Alan Partridge gave his Rover (courtesy of Norfolk Rover Group).
Sex And The City has a huge, and loyal fanbase, which quite clearly I don't fall into. (I'm knocking this post out before heading up to Lord's to watch cricket for fuck's sake). Nevertheless, I do feel slightly protective of all the female 30-somethings heading into cinemas across the globe this weekend. Hold on tight to your purse girls - your sistas are gunning for your cash.
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