One universal truth about UK kids is that, by and large, they don't have much respect for their elders. At school, kids develop a canny ability to spot vulnerability in people who should have authority. A successful lesson meant driving a failing teacher to explode in rage, or erupt in tears of frustration via quality goading. They were supposed to be in charge. We brought them down. Result. Perhaps that behaviour explains why our English ancestors led the world in the establishment of liberal democracy. Who knows, and who cares? This blog is about how people sell shit.
Anyway, it's a link into a quality bit of work from EA today in the UK, who have used the same trick to sell a video game to kids. The authority this time, appears to be an "indignant with rage" MP, and a load more "angry residents," queuing to use words like "completely irresponsible." Mercenaries 2: World In Flames available now on Amazon for £24.99 on PS2 features "Venezuelan-style fuel riots." EA offered free fuel to people. It was over-subscribed massively. A "Venezuelan-style fuel riot" then takes place in Hornsey, North London - just like it was in the picture above. Except it wasn't really - it was a bit of a traffic jam. Coverage appears for the game on the front page of BBC Online. It'll be elsewhere too. Outstanding.
What a brilliant insight.
Posted by: Mee | September 08, 2008 at 08:23 AM