Drinking

We've known for years in this country that the most effective way to relax and unwind is a prolonged bout of drinking topped off with some light violence. It's a proven recipe for success - no debate. Interesting to read this morning though, that the ingredients of our national pastimes are changing.

According to Vinexpo, Britain has become the world's largest importer of wine. In 2007 we shipped in £3.3bn worth of the stuff which takes us past the Germans - not known for their shyness around a drink - and the Americans. On average, 2 bottles of wine make it into the average shopping trolley, of which the pusher is a mother with two kids.

Arguably, our drinking tastes across the demographic board are getting more sophisticated. Perhaps the aspirational ideal promised by Kerry Katona serving up a glass of three quid chardonnay alongside her Iceland prawn ring is permeating some skulls. Perhaps there's a bank of plumbers, electricians and builders turning into Keith Floyds when they're off duty.

Alternatively - not. There are plenty of reasons but one of micro economics is worth considering. In 2008, we drank 1 million less pints than we did in 2007. Pubs are shutting at a rate of 5 a day. This year, more beer will be sold in supermarkets than in pubs. Mum is pushing the trolley, loading the car up and carrying it home. It's tempting for her to 'forget' Keith's shopping request for a crate of lager, and replace it for roughly the same price, with a couple of bottles of wine that he can drink with her instead.

When it comes to drinking we're an adaptable bunch. We'll drink anything. Perhaps we'll see a rise in domestic violence as the 'at home' recessionary trends continue.

Comments

[Laurence]

Interesting..I think it's also a function of some kind of ratio that I can't think of right now 'cos I got ratted last night, but something to do with more alcohol for your buck in wine. When you think that three large glasses equal one bottle at around 11% alcohol..that's a pretty impressive hit. You have to pop off to Belgium for that in a beer. So, if gin was as cheap as it was back in Hogarth's day, we would be swilling that too..bit of a ramble..I need a drink.