Press play on above clip.
After 90 seconds the following happens:
5% go "that's sexist."
Another 5% debate it in advertising magazines, blogs and forums with their mates and draw no conclusion.
90% go "that's cool."
The result: when faced with a choice between equally priced transatlantic flights on either BA, BMI, United Airlines and Virgin Atlantic - more people will opt for a ticket from Virgin Atlantic. They think, if they all cost about the same, I'll go for the one that looks most fun.
That's the way it works, isn't it?
Another lesser known ad with "fit birds selling things"....
http://www.geekologie.com/2008/12/advertisers_take_note_now_this.php
Some similarities..."fit birds" in red outfits, a plane, a captain...and some differences of course!
Posted by: Pipa | January 19, 2009 at 08:54 PM