What Makes Good Content?

Next Thursday I have a slot on a meeting agenda. I am asked to give an opinion on what makes good social media content.

The simple answer as far as I can see is this. The people decide  - not a bloke sat a desk in London. 

So please, help me answer the question - 'What Makes Good Content?'

Send me a picture. A slide. A video. A book. One word. 

I will credit every entry, and I will send out the finished document.

Thank you for thinking about it. 

This idea is stolen from Neil Perkin, who did a similar thing once before.

I'm here or at:

jimd@cakegroup.com

@jimdowling