4 Fuks Saké

Domestic Policy

IKEA's party leader kitchens, BRÜN, KAMERUN and KLEGGI. More to be found at ikeadomesticpolicy.com. 

Big Night Tonight

 

 Three gentlemen look across the Channel from the white cliffs of Dover as they prepare to discuss international affairs in tonight's live debate. 

Watch the debate, chaired by Adam Boulton, in High Definition on Sky News HD, channel 517. 

Robin Of Shoreditch

The 100 Brands Project from Robin of Shoreditch on Vimeo.

Brands, please give generously. A lovely idea. 

The Greatest Football Ad Ever Made

In my opinion. 

What's Happening Now?

This is very nice. 

The Ogilvy FA Anti Homophobia Ad

The Only Gay In Football's Village

 Justin Fashanu is the only gay footballer that has ever played professional football in England. That's right - the only one, ever. This brief blight on football's landscape happened for a few seasons in the early 1980s. He notched a goal of the season, got hounded out of a few football clubs, was disowned by his brother and hanged himself.

Fortunately nobody gay has ever played football professionally before or since. 

Yesterday, the FA pulled out of a launch of a new film created by Ogilvy to raise awareness of homophobia in football. A promising, if somewhat eye-watering sounding script was canned. Someone got cold feet. 

Whilst those involved in the project have been discussing the merits or (lack of) in the film, the more depressing aspect is that a sport which is institutionally homophobic remains institutionally homophobic through more inactivity. The FA couldn't decide what it wants for lunch without resorting to a bout of politicking and bickering - eventually settling on starvation via inertia. It's taken two years to get to yesterday's cancellation - and the budget set aside for the project would buy you an hour of John Terry's time.

And all the while the familiar, tedious debate around the concept of the 'role model' continues. Another week passes of hot air and news print around nothing. A model works her way through Terry and his mates, 50,000 sing "Chelsea legend," whilst the lonely corpse of Justin Fashanu continues to swing under a bridge. 

Poor. 

A Quality Newspaper.

An endearing Sun promo celebrating 40 years of the 'UK's favourite handheld,' with respect to Apple.

It's Not Rock It's Science

Just written an article on music, brands, sponsorship and 2010 for someone, so why not post it here too. Thanks to John Tyrrell for the gag, 5 years ago.

Download Music In 2010

Clever Shit #103: Gordon Gustavsson, IKEA Malmo

Been working with IKEA for all of 3 weeks now. If this quality of brain power exists inside their business, well, it should be fun.