4 Fuks Saké

A Nice Film About A Place I Used To Live

Save Whales, (don't worry about the Welsh).

Do more here

Robin Of Shoreditch

The 100 Brands Project from Robin of Shoreditch on Vimeo.

Brands, please give generously. A lovely idea. 

The Only Gay In Football's Village

 Justin Fashanu is the only gay footballer that has ever played professional football in England. That's right - the only one, ever. This brief blight on football's landscape happened for a few seasons in the early 1980s. He notched a goal of the season, got hounded out of a few football clubs, was disowned by his brother and hanged himself.

Fortunately nobody gay has ever played football professionally before or since. 

Yesterday, the FA pulled out of a launch of a new film created by Ogilvy to raise awareness of homophobia in football. A promising, if somewhat eye-watering sounding script was canned. Someone got cold feet. 

Whilst those involved in the project have been discussing the merits or (lack of) in the film, the more depressing aspect is that a sport which is institutionally homophobic remains institutionally homophobic through more inactivity. The FA couldn't decide what it wants for lunch without resorting to a bout of politicking and bickering - eventually settling on starvation via inertia. It's taken two years to get to yesterday's cancellation - and the budget set aside for the project would buy you an hour of John Terry's time.

And all the while the familiar, tedious debate around the concept of the 'role model' continues. Another week passes of hot air and news print around nothing. A model works her way through Terry and his mates, 50,000 sing "Chelsea legend," whilst the lonely corpse of Justin Fashanu continues to swing under a bridge. 

Poor. 

Beauty & The Bollocks

According to The Guardian yesterday this was ninth in one global viral video chart. 80% of people who watched this film in the US, said they were less likely to text when driving. It cost £10,000 and was made by a film maker and local students in Gwent.

How much did Diageo pay to shoot 7 minutes of Robert Carlyle's beautiful looking whisky epic? How much money will they spend on media, on seeding costs, on promotion and PR of said film? How much time was spent in meetings, presentations, focus groups and rounds of research to produce it? How much more whisky will be sold as a result?

1. Which do you think is the most effective piece of work?

2. Who are the winners and losers here?

My Talented Colleagues: ref Sky+HD

Last night's screening of Titanic in high definition for Sky+HD, by my work mates. The Oscars are broadcast in HD for the first time this Sunday, on Sky Movies Premiere and Premiere HD.

Opera Does MTV (a bit)

A little taster of our work for Sky Arts and their sponsorship of the English National Opera. Opera doesn't have promos - like what you get on MTV to flog singles and stuff - until now. Werner Herzog, Sam Taylor-Wood and Dougal Wilson are the talent....